24 August 2008

Leadership and more success

Okay, so success is just a case of choosing the right definition. And success as a leader is the first of its kind. Because most leaders define their success at the start, by telling us at which points they want to succeed. It is just a pity that their success is just a number, and most often it is even a percentage of a previous success.
"Dear Sirs, the board plans make the companies business grow with 10% in comparison to last year, which should result in a 5% raise in profit. We think it is possible to achieve these goals, by selling more products in new markets like ..."

But why do I call this a pity? Because I do not call this success. I would call this freshman calculus. Real success would be defined like:
"People we want 50% more satisfied customers this year (50% of course is only possible if you had less than 66% satisfied customers last year.) And we want our employees to go home with a 10% salary raise, compared to last year. We will try to achieve these goals, by listening to our customers and employees. We will use this information to create products, that fit the wishes of our customers. We expect that by creating more satisfied customers, they will buy more products, so we can pay our employees more. If by some fluke it will be impossible to pay 10% more than last year, the board will take a 50% cute in salary, so to enable our employees to go home with a nice bonus.

As you can see, the chosen definition of success, makes clear that most people who are in a leading position are more often managers than leaders.

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